Last Updated: 12 October 2026
Welcome to the Essentials Direct UK Shopper Survey Promotion Terms & Conditions.
These Terms & Conditions explain the eligibility requirements, entry process, prize details, winner selection, data protection practices and marketing preferences associated with the Essentials Direct UK Shopper Survey.
Please read these terms carefully before participating in the survey.
1. Promoter Information
The promoter of this survey promotion is Essentials Direct UK (referred to as “we”, “us” or “our”).
Website: https://essentialsdirectuk.co.uk/
Email: admin@essentialsdirectuk.co.uk
The promotion is organised to gather valuable feedback from UK shoppers and improve our online shopping experience, product selection, pricing, promotions and delivery services.
2. About the Essentials Direct UK Shopper Survey
The Essentials Direct UK Shopper Survey invites eligible UK residents to share their opinions about everyday shopping habits, product preferences, delivery expectations and online shopping experiences.
Participants will be asked questions relating to:
- Shopping habits and purchasing preferences.
- Everyday essentials and frequently purchased products.
- Preferred product categories and brands.
- Online shopping experiences.
- Delivery preferences and expectations.
- Product pricing and promotional offers.
- Customer satisfaction and shopping convenience.
Eligible participants who successfully complete the survey and submit the required information will have the opportunity to enter a prize draw to win a £20 Essentials Direct UK shopping voucher.
The survey helps Essentials Direct UK better understand customer needs and improve its products, services and overall shopping experience.
Participation is subject to these Terms & Conditions.
3. Survey Eligibility Requirements
To participate in the Essentials Direct UK Shopper Survey Promotion, entrants must:
- Be at least 18 years old at the time of entry.
- Be a resident of the United Kingdom.
- Complete the online survey questionnaire.
- Provide accurate and complete entry information.
- Accept these Survey Promotion Terms & Conditions.
- Submit their entry before the promotion closing date.
Employees of Essentials Direct UK, individuals directly involved in administering the promotion and their immediate household members may be excluded from participation.
Essentials Direct UK reserves the right to verify eligibility and reject entries that do not meet these requirements.
4. How to Enter the Survey Promotion
Entering the Essentials Direct UK Shopper Survey Promotion is straightforward.
Step 1: Visit the official survey page at https://essentialsdirectuk.co.uk/landing/.
Step 2: Complete the online shopping survey questionnaire.
Step 3: Provide your first name, email address and any other required information.
Step 4: Read and accept these Survey Promotion Terms & Conditions.
Step 5: Submit your completed survey using the designated submission button.
Survey Closing Date
Closing Date: 31 December 2026
Closing Time: 11:59 PM UK Time
Only eligible entries successfully submitted before the closing deadline will be considered.
No purchase is necessary to enter the survey promotion or win the prize.
Purchasing products from Essentials Direct UK does not increase your chances of winning.
5. Entry Limits and Invalid Entries
Unless otherwise stated on the official survey page, only one entry per person is permitted.
The following entries may be disqualified:
- Duplicate survey submissions.
- Automated or bot-generated entries.
- Fraudulent or misleading submissions.
- Incomplete survey responses.
- Entries containing false personal information.
- Entries submitted after the closing deadline.
- Entries that fail to comply with these Terms & Conditions.
We may request reasonable information to verify an entrant’s identity, age, eligibility or compliance with the promotion rules.
6. Survey Prize – £20 Essentials Direct UK Shopping Voucher
One eligible winner will receive a £20 Essentials Direct UK shopping voucher.
The voucher can be redeemed against eligible products purchased through our official website:
Voucher Terms and Restrictions
The shopping voucher:
- Has a value of £20.
- Is valid for three months from its issue date.
- Cannot be exchanged or redeemed for cash.
- Is non-refundable.
- Cannot be transferred or resold without our written permission.
- Must be redeemed according to the instructions provided.
- May be subject to product exclusions, delivery charges and other stated redemption conditions.
Any applicable minimum-spend requirements, delivery charges or other standard checkout conditions will be communicated to the winner or displayed on the website.
The winner will receive voucher redemption instructions by email.
7. Winner Selection and Notification
One winner will be selected at random from all eligible survey entries received before the closing deadline.
The selection will take place after the promotion closes, using a fair and independently verifiable random selection process.
Winner Notification
The selected winner will be contacted using the email address provided during survey submission.
The winner must respond within 14 days of receiving the notification.
If the winner:
- Does not respond within 14 days.
- Cannot be contacted using the provided information.
- Fails eligibility verification.
- Has submitted an invalid or fraudulent entry.
Essentials Direct UK reserves the right to select an alternative winner using the same selection process.
The prize will be issued within 14 days after the winner’s eligibility has been confirmed.
We will not publicly disclose a winner’s full name or other identifying information without an appropriate legal basis and, where required, their agreement.
8. How We Use Survey Responses
The Essentials Direct UK Shopper Survey is designed to help us understand what matters most to UK customers.
Survey responses may be analysed to identify:
- Popular everyday essentials and product categories.
- Customer shopping habits and preferences.
- Product demand and purchasing trends.
- Customer expectations regarding pricing.
- Preferred delivery options.
- Opportunities to improve website usability.
- Customer satisfaction and service improvements.
- Relevant marketing and promotional opportunities.
Where appropriate, survey findings may be aggregated or anonymised and used for internal research, business planning, product selection and customer experience improvements.
We will take reasonable steps to avoid identifying individual participants in any published research findings.
Completing the survey does not require participants to subscribe to ongoing marketing communications.
9. Personal Information and UK Data Protection
Essentials Direct UK respects the privacy of survey participants and is committed to handling personal information responsibly.
Information We May Collect
Depending on the survey questions and entry requirements, we may collect:
- First name.
- Email address.
- Mobile telephone number.
- Postcode, where provided.
- Survey responses.
- Entry submission details.
- Records required to administer the promotion.
How Personal Information May Be Used
We may process personal information to:
- Administer survey submissions.
- Verify participant eligibility.
- Prevent duplicate or fraudulent entries.
- Select and contact the winner.
- Deliver the shopping voucher.
- Analyse customer feedback.
- Improve our website, products and services.
- Maintain necessary legal and administrative records.
- Conduct marketing activities where an appropriate legal basis and required permissions exist.
Personal information will be processed in accordance with applicable UK data protection legislation, including:
- UK General Data Protection Regulation (UK GDPR).
- Data Protection Act 2018.
- Privacy and Electronic Communications Regulations 2003 (PECR), where applicable.
We may work with trusted service providers for website hosting, survey administration, email delivery, analytics and related business operations.
These providers must handle personal information in accordance with applicable legal and contractual requirements.
Essentials Direct UK does not sell participants’ personal information.
For more information, please read our Privacy Policy:
10. Optional Marketing Communications
During the survey entry process, participants may be given the option to receive promotional communications from Essentials Direct UK.
These communications may include:
- New product announcements.
- Special offers and discounts.
- Seasonal promotions.
- Shopping deals and campaigns.
- Relevant product recommendations.
- Updates about Essentials Direct UK.
Marketing consent is entirely optional and separate from acceptance of these Terms & Conditions.
Declining marketing communications will not affect survey eligibility or the chance of winning.
Where consent is required, promotional messages will only be sent through channels for which valid consent has been obtained.
Participants may withdraw their marketing consent at any time.
11. Email Marketing Consent
Participants who provide valid consent to receive email marketing may receive promotional emails from Essentials Direct UK.
Marketing emails may contain information about:
- Exclusive shopping offers.
- New product arrivals.
- Discount campaigns.
- Everyday essentials.
- Seasonal promotions.
- Relevant shopping recommendations.
Every marketing email will provide an appropriate method to unsubscribe.
Participants may also request removal from marketing communications by contacting:
admin@essentialsdirectuk.co.uk
Unsubscribing from marketing emails will not prevent essential administrative communications concerning a survey entry or prize where those communications are necessary.
12. WhatsApp and Mobile Marketing Consent
Essentials Direct UK may offer participants the option to receive promotional messages through WhatsApp.
WhatsApp marketing communications may include product updates, promotional offers, shopping deals and relevant campaigns.
WhatsApp marketing requires separate valid consent where required by law.
Providing a mobile telephone number for survey administration or winner notification does not automatically authorise WhatsApp marketing.
Participants can opt out of WhatsApp marketing by following the instructions included in messages or contacting:
admin@essentialsdirectuk.co.uk
All WhatsApp marketing activities will be conducted in accordance with applicable UK data protection, electronic marketing and platform requirements.
13. Meta, Google and Digital Advertising
Essentials Direct UK may use digital advertising and measurement technologies to understand campaign performance and improve relevant advertising activities.
Where participants have received appropriate information and a valid legal basis has been established, including obtaining consent where required, these activities may include:
- Measuring advertising campaign performance.
- Understanding website traffic and conversions.
- Creating or managing relevant advertising audiences.
- Measuring the effectiveness of promotions.
- Displaying relevant advertisements through platforms such as Meta and Google.
- Improving digital marketing strategies.
Where legally permitted and subject to applicable requirements, contact information may be securely processed or transmitted to advertising platforms for audience matching or measurement.
Completing the survey or providing an email address or telephone number does not automatically constitute consent for personalised advertising.
Where consent is required for advertising cookies, tracking technologies or related processing, we will request that consent through the appropriate mechanism.
Participants can manage applicable cookie preferences using our website’s cookie controls.
For further details, please review our Privacy Policy and applicable Cookie Policy.
14. Withdrawal of Consent and Data Protection Rights
Survey participants may withdraw their marketing consent at any time.
Depending on applicable law and individual circumstances, participants may also have rights to:
- Access their personal information.
- Request corrections to inaccurate information.
- Request deletion of personal information.
- Restrict certain data processing activities.
- Object to certain processing.
- Request data portability.
To exercise applicable rights, please contact:
Email: admin@essentialsdirectuk.co.uk
We will review and respond to requests in accordance with applicable UK data protection requirements.
Withdrawing marketing consent will not automatically invalidate an otherwise eligible survey entry where the information remains necessary for lawful administration of the promotion.
We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal obligations.
15. Changes, Suspension or Cancellation
Essentials Direct UK intends to operate the survey promotion in accordance with these published Terms & Conditions.
If circumstances beyond our reasonable control make changes necessary, we reserve the right to amend, suspend or cancel the promotion where reasonable, proportionate and legally permitted.
We will not use this provision to unfairly disadvantage participants or avoid awarding a prize where a valid winner has already been established.
Material changes will be communicated through the official survey page or another appropriate communication channel.
16. Limitation of Liability
Nothing in these Terms & Conditions excludes or limits liability that cannot lawfully be excluded or limited.
Subject to that restriction, Essentials Direct UK will not be responsible for survey entries that are not received due to circumstances beyond our reasonable control, including:
- Internet connection failures.
- Technical or server interruptions.
- Device compatibility problems.
- Network disruptions.
- Other unforeseen technical difficulties.
Participants are responsible for providing accurate contact information and ensuring they can receive relevant communications.
17. General Terms and Governing Law
By submitting an entry to the Essentials Direct UK Shopper Survey Promotion, participants confirm that they have read and understood these Terms & Conditions.
If any provision is found to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.
These Terms & Conditions are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, subject to any mandatory rights or protections applicable to individual participants.
18. Contact Essentials Direct UK
If you have questions about the Shopper Survey Promotion, prize draw, voucher redemption, marketing preferences or personal information, please contact us.
Essentials Direct UK
Website: https://essentialsdirectuk.co.uk/
Email: admin@essentialsdirectuk.co.uk
Privacy Policy: https://essentialsdirectuk.co.uk/privacy-policy/
Thank you for participating in the Essentials Direct UK Shopper Survey.
Your feedback helps us understand UK shoppers’ needs and improve our everyday essentials, product selection, online shopping experience and delivery services.