Could 3 minutes of your time be worth £50?
We want to hear from UK shoppers. Tell us what you really think about buying everyday essentials online, and help shape the future of Essentials Direct UK.
Complete 15 quick questions and enter the promotion for your chance to win a £50 Essentials Direct UK shopping voucher.
- Takes 3–5 minutes
- 15 easy multiple-choice questions
- One UK winner selected after entries close
You shop for essentials every week. We want to know what that's actually like.
We're asking UK shoppers what they really want from an online everyday essentials store — from what you buy most, to what would make you order again.
What you buy
Tell us about the products and categories you purchase most often.
What you value
Tell us what matters most: price, choice, delivery, quality or offers.
What you expect
Tell us how we can improve the online shopping experience.
What we should fix
Tell us what frustrates you about buying everyday essentials online.
What would you buy with £50?
Imagine you had £50 to spend at Essentials Direct UK. What would go into your basket first?
Your answer could help us understand what UK shoppers really want.
Start the 3-minute surveyYou shop. You know the problems. Help us fix them.
We don't just want to know what you buy — we want to know what makes shopping difficult, frustrating or expensive.
Getting too high?
Are everyday essentials becoming too expensive?
Slow or costly?
Do delivery costs or slow delivery put you off?
Hard to find?
Do you struggle to find products you actually want?
Could it be easier?
Could online shopping be simpler and quicker?
Tell us what you would change. Your feedback could help shape our products, offers and shopping experience.
Tell us what you thinkTake the survey
Answer 15 quick questions about your everyday shopping — it only takes a few minutes.
You've finished!
Thank you for sharing your opinion. Your answers will help Essentials Direct UK understand what UK shoppers really want.
🎁 Now enter the £50 promotion
Enter your details below to complete your entry for the chance to win a £50 Essentials Direct UK shopping voucher.
Thank you for taking part!
Your survey has been successfully submitted.
🎁 Your entry has been received
Thank you for helping Essentials Direct UK understand what UK shoppers really want. Winners are selected and contacted in line with the Survey Promotion Terms & Conditions after the closing date.
Share the survey